Workshops & Co-Creation
The traditional processes used in innovation and problem-solving resembled a push system, where the decision makers developed certain strategic plans to produce products and/or services and pushed such plans to their stakeholders. However, in a co-creating process of value creation, the enterprise works in cooperation with all the stakeholders, especially the intended end-users.
The core principle of co-creation is “engaging people to create valuable experiences together” while enhancing network economies (Ramaswamy and Gouillart, 2010)[1]. At eGovlab, over the past few years, we have designed, deployed and further developed our own methodology for co-creation when engaging with our stakeholders (be they from governments, industry, academia or civic society).
Co-creation is especially relevant for value, relevance, representation and sustainability of outcomes for stakeholders. Increasingly today diverse stakeholder communities, are actively involved in working with decision makers to create value, not only for themselves but for the general public at large, including such social issues as ethics and the environment.
There are three main stages in the Co-Creation process: Discovery and Insight, Prototyping, and Evaluating and Scaling Co-Design Interventions.
The Co-Creation methodologies in this sense, facilitate the process of creating a user-friendly product, given that the users are involved in different stages of the production, from the ideation and the pinpointing of the main issues, to the testing of the developed prototypes.
[1] Ramaswamy, V. and Gouillart, F. (2010), The Power of Co-creation, The Free Press, New York, NY.